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Marketing Campaign Decision - Making Using Machine Learnin

Overview

Assessment Type: Individual Assignment

Weightage: 20 Marks (20% of Total Course Marks)

Word Count: 2,000–3,000 words

Submission Format: MS Word

Section 1: Business Problem and Decision Context

Section 2: Role of Machine Learning in Business Decision-Making

Section 3: Data Requirements

Section 4: Machine Learning Model Selection and Application

Section 5: Business Impact, Ethical Issues and Risks