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Evaluating Enterprise Systems and Business Analytics in Practice

Overview

FULL DESCRIPTION IS IN THE INCLUDED PDF FILE

This report is a two-part analytical study of how organisations implement and benefit from enterprise information systems:

  • Part 1 – Enterprise system analysis: Evaluates a real-world enterprise system (e.g. ERP/CRM/SCM) implemented by a chosen organisation. It examines why the system was adopted, the role of two key modules in supporting decision-making, and its impacts on performance, cost, efficiency, service quality and customer satisfaction.
    • Collaboration and decision support: Assesses how group decision-support and collaboration tools enhance decision-making within the organisation.
    • Change management: Evaluates the rollout strategy and change management model applied during the system's deployment, focusing on leadership, communication and stakeholder engagement.
  • Part 2 – Business intelligence case analysis: Analyses real-time business intelligence at Continental Airlines (pdf attached). It identifies the key issues that drove the adoption of new analytics tools, reviews the company's data warehousing approach, and evaluates how its BI choices affected the business.

Word count: 3000 words (+/-10%). Using APA 7th reference.

This assignment will be submitted for AI-usage check. Any use of AI-generated text or AI-paraphrased is strictly prohibited.