Overview
Approach this activity as:
- An opportunity to reflect upon and apply what you learned in this module based on the assigned readings, discussions, and activities
- An opportunity to share your knowledge and expertise based on your educational and professional experiences in the past
As a successful professional, you will need good reflective and writing skills. In this course and others, journal activities offer you the opportunity to develop these skills further.
Directions
Name a product brand that you consider yourself to be loyal to, and address the following prompts:
- Describe how the promotion of the product keeps you loyal.
- Describe how the promotion of the brand considers cultural beliefs in its promotions.
- Describe what the company could do—or did—that would cause you to stop buying from it. Explain why.
What to Submit
Submit your assignment as a Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.