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Discussion 7: Calculate a New Growth Market

Instructions

Imagine you are now the vice president of supply chain operations. Your organization's CEO has asked you to create a new supply chain strategy which will be presented to the board of directors.

  • What will your strategy be and why?
  • What projects will you propose to support this strategy, and how will you schedule these over the next 12 months?
  • Should your organization create a strategic alliance with manufacturers of green products?
  • Which of the four market capabilities will you improve, and what business operations will you use to bring about these improvements?

Contributions must display original thinking and good knowledge of the subject matter, including links and references to sources to support your arguments. A minimum of three posts are required for each discussion (1 post and 2 replies). Additionally, make sure you cite sources you reference in-text and under a "References" section in APA format.

Textbook

  • Before you read each chapter, start by reading the chapter summary. Reading the chapter summary first will give you an idea of the key concepts you should give your attention to as you read and learn. Here are the chapters to read this module:
    • Chapter 9: Creating Supply Chains for Competitive Advantage
    • Chapter 10: Promise of the Real-Time Supply Chain

Readings

  • Read:
    • Chapter 4: Inventory and Supply Planning