Overview
- The name, mission, and vision of your fictitious company
- The strategy name for the new product launch, including the strategy’s theme or marketing slogan
- Who in the organization needs to be involved for this strategy implementation to be successful
- How you will communicate to your stakeholders “what’s in it for them” regarding the upcoming initiatives
- A description of the communication channels you will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide
Note: Be sure to use the APA Course Paper Template, found in this week’s Learning Resources, to complete this Assignment.