Instructions
You will be required to write and present a class paper as part of a group with several other students. The specific group size will be provided in the class announcements.It will be up to each student to find and join a group, but the instructor may allocate students to a group if necessary. Specific guidelines and assessment rules for the paper are provided.
Please selected your topic from among three provided below.
- Five Forces and the Airline Industry
- Parking at Cowboys Stadium
- Music Pricing
Analyze the U.S. passenger airline industry using the Five Forces Model. Highlight the industry’s attractiveness for investment.
The Dallas Cowboys football team has hired you to “design an efficient and profitable revenue management system for the Stadium parking lot.” Discuss your proposed system. Make sure to include the pricing of the parking lot on typical game days, for the Super Bowl and for the many smaller events that fill less than half the lot.
In the initial stages of downloadable music, the pricing model for iTunes was to price songs individually. At the time, Spotify instead opted to offer unlimited song playing, for a monthly fee. Today, both services use a monthly subscription system. Discuss the two pricing mechanisms including their pros and cons. Your discussion should include which model would likely yield more profit and why; and, why iTunes changed its pricing strategy to what it is today. Please use and provide references.
Guidelines and Assessment
Deliverables: (a) The choice of your topic and an outline of your paper is dues by the fourth week of the semester; (b) a draft is due by the ninth week, (c) the final version of the paper is due in the thirteenth week, as well as (d), a presentation of your group paper.
At the bare minimum, your paper will include:
- Introduction, including a re-statement of the problem
- Body/discussion
- Conclusion and recommendations
- References
The submissions will be typed. The outline, draft and final group paper will follow the APA format. The draft and the final version of the paper will also include an abstract.
The outline will be a two-page double spaced document providing headings for the main sections and what you expect to cover in each section.The instructor’s feedback on the outline will be incorporated in the draft and subsequent feedback will be incorporated in the final version of the paper.The draft will be as thorough and complete as the paper final paper, the only different between the two being the incorporating of the instructor’s feedback. The draft and the final paper will be between 15 and 25 pages long excluding the references.
The final version of the paper and a copy of the Power Point presentation video will be turned in by 11:59 PM of the due date for the presentation.The presentation should last between 7 and 15 minutes.
Academic Integrity will be expected and enforced in line with the university policy. Make sure you do and submit your own work and give credit for legitimate help or reference you get from others including written work.
Plagiarism: In particular, all cases of plagiarism will be subject to penalty. Examples of plagiarism include, copying and/or sharing answers and copy pasting other people’s works without referencing. A 30% or closer similarity between one group’s work and another source will be considered sufficient evidence of plagiarism. The Penalty will include, losing the grade for the entire submission or paper, being dropped from the course altogether, and being forwarded to the university students’ disciplinary process.