Scenario
You work for a digital marketing agency as a Marketing Analyst. Your agency has been hired to conduct a SWOT analysis comparing your client’s digital business model with its competitors’ models. Your task is to compare the company’s performance to its competitors’ performance to identify strengths, weaknesses, opportunities, and threats. You’ll be presenting your SWOT analysis to the Chief Marketing Officer of your client’s company.
Directions
For this project, you will prepare a SWOT analysis. Choose one company from the list provided in the Supporting Materials section and select two of its direct competitors for comparison.
Specifically, you must address the following rubric criteria:
- Describe the key components and structures of each company’s digital business model.
- Compare the internal strengths of each company’s digital business model.
- Compare the internal weaknesses of each company’s digital business model.
- Compare the external opportunities of each company’s digital business model.
- Compare the external threats of each company’s digital business model.
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
SWOT Analysis
Submit your digital business models competitive analysis using the Project Template. Cite all external sources.
Supporting Materials
The following resources may help support your work on the project:
Reading: Project List of Companies
This resource contains the list of companies you can choose from for your project within the Companies and Competitors tab.
Shapiro Library Resource: Shapiro Library Digital Marketing Research Guide
This resource contains important links for you to use when researching your selected company.
Reading: Citation Help
Need help citing your sources? Use the Citation Guide and Citation Maker in the Citation Help module.