College of Business Administration
e-Commerce - Summer 2025-2-26
Group Project
IntroductionThis assignment requires you to demonstrate knowledge and skills you have acquiredthroughout the course of this module so far by producing a 2500 word, fully referenced,academic report that addresses the tasks given below. To complete the assignment, youwill need to choose an industry and an appropriate organisation within it to research.
Choosing an appropriate organisation
Questions
- What was the product/service offer initially and how has this changedor developed?•
- What is the reputation of this organisation in terms of brand presence andservice delivery?•
- What platforms were utilized initially and how has this developed or changedover time?•
- Has the organization’s e-commerce offer increased/decreased and how isthis related to cultural and lifestyle changes in society?•
- How has the organisation utilized online advertising and how effective is this?•
- How effective is the organization’s supply chain and what potential failuresare present?•
- How does the organisation utilize loyalty and rewards for online payments•
- How effective is the information given to customers in informingsecurity processes?Researching your OrganisationYou can use web resources to enable you to understand the context in which yourselected organisation operates. Do not limit yourself, however, to web-based sources ofinformation. You should also use academic, industry and other sources.
Aim
To demonstrate understanding of how organisations develop their e-commerce activities over time and how they respond to changing buying habits and expectations of consumers, whilst ensuring high service levels, secure transactions and an effective supply chain. Submission Requirements 1. You must submit a word-processed report. 2. Your report should answer questions 1 to 6. The word count for your report is 2500 words.
3. Each group is four students. No individual will be accepted.
5. Maximum plagiarism and AI allowed is 15%. 6. Submission is on a Word Document file.
7. Your project should be ab essay NOT writing questions and answering them.