Overview
somo
Product: Identify considerations for the ways in which your chosen product should be marketed. Specifically, address the following:
- Marketed: Explain, in 1‒2 paragraphs, how your chosen product should be marketed in relation to meeting the needs and wants of your persona (for example, the features and benefits of your chosen product that directly address your persona’s needs and wants).
- Consider how a product you regularly purchase is marketed in terms of consumer needs and wants. What is the marketing message, and what other methods are used to convey the benefits of the product? Use this as a guide to describe how you would suggest marketing your chosen product to your persona.
- Brand: Provide 1‒2 paragraphs on how bringing this product to the marketplace can help support and build the company’s brand.
- Describe the Chocolate Bliss brand based in the scenario. Explain how offering your chosen product is in alignment with the brand, and how bringing the product to the marketplace will help the company increase awareness of its brand.