Project Overview
For this project, you are a marketing specialist at LivingPlanet, and you’ve been assigned the task of creating a communication plan for the company so it can tailor its message to different audiences. As part of this task, you will present the communication plan to the project team and stakeholders.
In part one, you will think about how to change a message for two different audiences. In part two, you will present your strategy to your project team and stakeholders, answering their questions and discussing the unintended issues of delivering targeted messages. You will also think about a successful example of an adapted message. The ability to convey and receive written communications is a critical skill to your personal and professional development in the digital age.
Competency
In this project, you will master the following competency:
- Determine the considerations and adjustments needed to communicate effectively with diverse audiences
Scenario
You are a newly-hired recent graduate who has been working as a marketing specialist for LivingPlanet for 3 months, and you’ve received the following email from your manager, assigning you the task of creating a communication plan for the company.
From: Jose Longo Date: 2/9/2025 09:22 a.m. Subject: LivingPlanet Communication Plan Assignment Good morning. I hope this message finds you well. As part of your ongoing projects, we have an exciting new task to help you showcase your skills in crafting targeted communication strategies. You have been working as a marketing specialist at LivingPlanet for 3 months now, and the Marketing team has been asked to create a communication plan to engage diverse audiences effectively. I’d like you to take the lead on this task, preparing the communication plan, and presenting it to the team and stakeholders. This task will help refine your strategic thinking and communication expertise, which are essential for your current and future projects. More About This Task: Develop a communication plan to promote LivingPlanet’s campaign message to diverse audiences. Attached are the profiles of three potential client companies, each representing unique demographic and cultural backgrounds. You need only choose two of these companies to focus on in your communication plan, using the demographic details provided for each to tailor your approach in conveying the following campaign message. “LivingPlanet works in international environmental protection. We lobby for businesses everywhere to become more environmentally conscious. Right now, we are asking businesses to take a pledge to be more responsible and help us protect the environment. This month, we’re challenging businesses to make an initial investment to mitigate long-term environmental impacts.” Please email your completed communication plan to me as soon as you have completed it. Additionally, be prepared to present your plan to the project team and stakeholders. You should be ready to answer questions and explain the strategic decisions you made for addressing each of the two companies you chose to include. Let me know if you need any clarification. Looking forward to your innovative approach! Best regards, Jose Longo |
Directions
For this project, you need to create a communication plan to market LivingPlanet’s campaign message to two different audiences. Then, based on your communication plan, you will prepare answers for your presentation.
To do this, download and fill out the Communication Plan and Presentation Preparation document, which you can find in the “What to Submit” section.
Prior to starting part one, read the Company Profiles, which you can find in the “Supporting Materials” section. Choose two companies and consider how you will make changes to the message for each target audience. Be sure to explain the rationale behind your communication plan.
Once you finish your communication plan, move on to part two. Review the Presentation Preparation topics to prepare for your presentation to the project team and stakeholders for this section. Use your communication plan to address each area.
What to Submit
Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:
Communication Plan and Presentation Preparations document Download and complete the Communication Plan and Presentation Preparation document. In part one, outline the considerations and adjustments you will make to the campaign message for two different companies. In part two, refer to your communication plan and prepare for a professional presentation with the project team and stakeholders.
Supporting Materials
The following resources may help support your work on the project:
Company Profiles This document provides summaries for three companies. You need only choose two to use in your communication plan.
Citation Help Need help citing your sources? Use the CfA Citation Guide and Citation Maker.