COMPETENCIES
1037.1.1 : Adapts Communication to Audience
The learner adapts communications to the basic needs and motivations of their audience.
1037.1.2 : Applies Storytelling Techniques
The learner applies storytelling techniques to motivate, inform, or influence a target audience.
1037.1.3 : Applies Visual Design Techniques
The learner applies visual design techniques to motivate, inform, or influence a target audience.
INTRODUCTION
Purposeful visual design and storytelling elements can motivate, inform, or influence a target audience.
In this task, you will be required to create a presentation plan that explains the visual design choices, storytelling elements, and communication style you will use for the target audience.
In Task 2 you will create a presentation (using the presentation plan from Task 1) that incorporates the visual elements, storytelling elements, and strategies for tailoring a message for a particular audience described in your presentation plan.
For your presentation, you may select a topic from the attached "D246 Topic List" document or use a topic based on your own personal or professional interests.
REQUIREMENTS
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the WGU similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation. See Understanding Similarity Reports for more information.
Grammarly Note:
Professional Communication will be automatically assessed through Grammarly for Education in most performance assessments before a student submits work for evaluation. Students are strongly encouraged to review the Grammarly for Education feedback prior to submitting work for evaluation, as the overall submission will not pass without this aspect passing. See Use Grammarly for Education Effectively for more information.
Microsoft Files Note:
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file. For more information, please see Computer System and Technology Requirements.
A. Create a presentation plan for your chosen topic by doing the following:
1. Describe the target audience and the purpose (motivate, inform, or influence) of your presentation.
2. Describe the communication style you will use to motivate, inform, or influence the target audience, including an explanation of why the communication style chosen will be effective for motivating, informing, or influencing the target audience.
3. Describe the storytelling element you will use to motivate, inform, or influence the target audience.
4. Describe the two visual design techniques you will use to motivate, inform, or influence the target audience.
B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
Note: Sources are NOT required for this task, but if sources are used, they must be acknowledged and cited appropriately. Fake, non-existent, or AI-generated sources are not acceptable sources.
C. Demonstrate professional communication in the content and presentation of your submission.
File Restrictions
File name may contain only letters, numbers, spaces, and these symbols: ! - _ . * ' ( ) File size limit: 200 MB File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
RUBRIC
A1:AUDIENCE AND PURPOSE
NOT EVIDENT A description of the target audience and purpose is not provided. | APPROACHING COMPETENCE The written description does not portray an appropriate targeted audience who has the potential to be motivated, informed, or influenced by the presentation. Or the purpose of the presentation is not specified. | COMPETENT The written description portrays an appropriate targeted audience who has the potential to be motivated, informed, or influenced by the presentation. The purpose of the presentation is specified. |
A2:COMMUNICATION STYLE
NOT EVIDENT A description of the communication style that will be used in the presentation is not provided. | APPROACHING COMPETENCE The description of the communication style that will be used in the presentation is inappropriate or there is no logical explanation for why the chosen communication style is effective for motivating, informing, or influencing the target audience. | COMPETENT The description of the communication style that will be used in the presentation is appropriate and there is a logical explanation for why the chosen communication style is effective for motivating, informing, or influencing the target audience. |
A3:STORYTELLING ELEMENT
NOT EVIDENT A description of the storytelling element that will be used in the presentation is not provided. | APPROACHING COMPETENCE The storytelling element that will be used in the presentation is not appropriately described, or there is no logical explanation for why it will motivate, inform, or influence the target audience. | COMPETENT The storytelling element that will be used in the presentation is appropriately described and there is a logical explanation for why it will motivate, inform, or influence the target audience. |
A4:VISUAL DESIGN
NOT EVIDENT A description of the 2 visual design techniques that will be used in the presentation is not provided. | APPROACHING COMPETENCE The 2 visual design techniques that will be used in the presentation are not appropriately described or there is no logical explanation for why they will motivate, inform, or influence the target audience. Or there are not 2 visual design techniques. | COMPETENT The 2 visual design techniques that will be used in the presentation are appropriately described and there is a logical explanation for why they will motivate, inform, or influence the target audience. |
B:SOURCES
NOT EVIDENT The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized. | APPROACHING COMPETENCE The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate. | COMPETENT The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available. |
C:PROFESSIONAL COMMUNICATION
NOT EVIDENT This submission includes pervasive errors in professional communication related to grammar, sentence fluency, contextual spelling, or punctuation, negatively impacting the professional quality and clarity of the writing. Specific errors have been identified by Grammarly for Education under the Correctness category. | APPROACHING COMPETENCE This submission includes substantial errors in professional communication related to grammar, sentence fluency, contextual spelling, or punctuation. Specific errors have been identified by Grammarly for Education under the Correctness category. | COMPETENT This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding. |