Overview
YOUR FINAL PROJECT ASSIGNMENT:
This semester you have learned -- with the help of our book Business-to-Business Digital Marketing and lots of hands-on experience -- how to implement "seven proven strategies for increasing profits through Digital marketing." Be sure to review and reference this learning throughout your final paper -- don't try to "wing it"! Spelling and grammar count -- you will lose points for sloppy writing. FYI, AI Detection is turned up for this assignment.
I would like you to identify a business-to-business marketer -- preferably one that is not yet very sophisticated in its online activities. Create a plan for them on how they could implement some or all of the following strategies:
- Generating and Qualifying Leads with Your Web Site, Online Advertising and E-Mail -- Must also include a strategy for Google Ad Words including 10 key words and 2 ads (see Google materials supplied here to get started)
- https://ads.google.comLinks to an external site.
- https://www.youtube.com/watch?v=ED6oG3k8GkgLinks to an external site.
https://www.youtube.com/watch?v=oQw8pn-xgZYLinks to an external site.Loading media...Minimize embedded content - Using Internet Events for Marketing
- Executing e-Fulfillment
- Building Customer Relationships -- Must include a social media component (LinkedIn for sure; also Facebook, X, TikTok, YouTube, or others that make sense for B2B and your particular client)
- Using Business Communities and Exchanges
- Developing Internet Partnerships
- Selling on the Internet
Use our text’s work plan in Chapter 12 as an outline for your work. Make sure to provide a competitive analysis as well as a suggested plan for your selected firm.
Your final project should be a 4-6 page paper. Your client must be approved by me before you start. This should have been done by July 20. YOUR FINAL PROJECT ASSIGNMENT:
This semester you have learned -- with the help of our book Business-to-Business Digital Marketing and lots of hands-on experience -- how to implement "seven proven strategies for increasing profits through Digital marketing." Be sure to review and reference this learning throughout your final paper -- don't try to "wing it"! Spelling and grammar count -- you will lose points for sloppy writing. FYI, AI Detection is turned up for this assignment. I would like approval to use FinServe Pro as the client for my final project. FinServe Pro is a professional services firm that provides accounting, tax, insurance and financial consultancy services. The company's main clientele are small businesses, startups, non-profit organizations and growing companies that require financial advice. It provides services to clients that include record keeping, tax preparation, financing and advisory finance. These customers tend to require more reliable support, as they may not have their own accounting or marketing department. FinServe Pro is thus a genuine business-to-business marketer who could benefit from enhanced web development opportunities.
The company already has a web presence, though it seems very simple and promotional. It offers valuable service descriptions, contact details and explanations of financial and business solutions available. But the website could benefit from better lead generation methods, more explicit calls to action and content structure. The project will be to grow sales, using digital marketing to target business prospects. These strategies will include search ads, email marketing, educational webinars, LinkedIn outreach, and website conversion.
FinServe Pro is suitable due to its services satisfying recurring business requirements and revenue development. The final plan may include competitor analysis, market gaps and suggestions for how to enhance visibility. That can also be the list of Google Ads keywords, sample ads, social media content, and partnerships. This client has provided sufficient information to the public to conduct research, yet it also has opportunities for strategic improvements. The company website is https://www.finserve.pro/