Overview
Somo questions
- Quantitative: Select two specific quantitative data-collection tools you should use and explain, in 2‒3 paragraphs, how they can help you evaluate the marketing plan. Quantitative data comes in the form of numbers.
- Qualitative: Select two specific qualitative data-collection tools you should use and explain, in 2‒3 paragraphs, how they can help you evaluate the marketing plan. Qualitative data comes in the form of words and sentences.
- This aspect was addressed in Module Seven.