Customer Profile

Overview

Overview: Better You!, a small start-up widget company that develops health and fitness apps, has hired you as a communications specialist to help plan how to get the word out about the company’s new app. The owners need your support with finding and evaluating data to determine who their audiences are and help with targeting some specific areas. Deliverable (1): Customer Profile (750–1,250 words) –USE THIS OUTLINE

Helpful Resources:

1. Supporting Materials:
   BetterYou! Vision and Product Information
   ZIP Code Lookup
   Pew Research Center Facts - Choose a fact sheet that helps you explain your messaging strategy
   
   
2. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content, Chapter 2

(Learning Resources> Gathering Data and Information Unit> Unit Resources: Gathering Data and Information > Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content, Chapter 2)

1. A Step-by-Step Guide to Creating a Media Strategy (Learning Resources>Strategic Messaging Unit> Unit Resources: Strategic Messaging >A Step-by-Step Guide to Creating a Media Strategy)
   
   
2. Principles of Marketing, Module 3: The Purpose of Market Segmentation and Targeting (Learning Resources> Audience Targeting and Segmentation Unit> Unit Resources: Audience Targeting and Segmentation>Principles of Marketing, Module 3: The Purpose of Market Segmentation and Targeting)
   
   
3. Principles of Marketing, Module 6: Marketing Data Sources (Learning Resources> Gathering Data and Information Unit> Unit Resources:Gathering Data and Information >Principles of Marketing, Module 6: Marketing Data Sources)
   

Coaches Tips:

1. Everytime you see AUDIENCE, think: POTENTIAL CUSTOMERS out there in the world.
2. Part 1: Audience Targeting: Explain how you would use data to pick the right audience. Must use Zip Code Lookup. Identify one specific zip code to search. Think: targeting which groups will maximize the app’s chances of making money? Use a Zip code where people live that you think have some extra money
3. Part 2: Audience Segmentation: Explain how audience segmentation works. Resources above help you understand stakeholders, segments and audience segmentation
4. Part 3: Messaging Strategy: explain how you will create a message that meets the needs of the targeted audience. Must use Pew Research Center Facts. Think: How can I use data about social media usage to inform my strategy about my specific audience. Go to “Research Topics” → Internet and Technology