Overview
• Task: Select 3 companies, brands, or destinations from five different sectors of the hospitality and
tourism industry.
• Each selection should include:
o Description of the company/brand/destination (in your own words).
o Regions of operation or customer base.
o Approximate size, scope, or influence (units, visitors, or market positioning).
o One strategic observation (something that makes it stand out, a key challenge, or a unique
strength or weakness).
• Formatting:
o 2 pages total (single-spaced, 0.7-inch margins, 10-point font).
o Tables or charts may be included (smaller font acceptable).
o No sources required, but must be written in your own words (no copy-paste from websites).