Overview
Read “Meta Toils to Calm Advertisers’ Fears of Unbridled Speech” Wall Street Journal, 1-27-2025, to prep for discussion in class. By Thursday (Follow the format in the Discussion & Posting Video) post your initial thoughts on the following questions. What PESTLE elements are in-play in the article? How did these elements impact a company’s brand/reputation? Can PESTLE elements be managed to protect a company’s brand/reputation? Controlled? How? As a senior marketing professional in Company A, what would you recommend to Company A’s senior management as your response to the Meta scenario? What management steps need to be taken? By Saturday, review two other viewpoints on Topic 2 and submit your conclusions.
Reminder Note: Provide your AI citation and any sources used. Why did you select the sources you chose?