Ani Abramian
Sep 1 11:52pmINSTRUCTIONS
Format
- ion, give stakeholders reasonable access to relevant details, consider how a message may affect others, and communicate respectfully (Cardon, 2026). Following these principles helps organizations build credibility, reduce misunderstandings, and make decisions that balance business goals with stakeholder interests. A positive example would be a company discovering a safety defect in one of its products. An ethical message would accurately explain the defect, provide customers with accessible recall instructions, acknowledge the potential harm, and address customers respectfully. This approach does more than satisfy a legal obligation
- it demonstrates accountability and prioritizes customer safety. Although admitting the defect may create short-term financial and reputational consequences, honest communication can preserve customer trust and protect the company’s long-term credibility. A negative example would be a manager announcing layoffs without explaining the business reasons or selection process. If the message uses vague language, withholds relevant information, and ignores the emotional and financial effects on employees, it fails the FAIR test. Employees may perceive leadership as dishonest or uncaring, which could lower morale and productivity among the remaining workforce. Therefore, the FAIR approach is valuable because it encourages leaders to consider not only what they communicate but also whether their communication promotes informed decision-making, fairness, and respect.
Armi Galvan
Sep 1 10:12pmThe FAIR approach to ethical business communications is important because it builds a long-term trust that cannot be rebuilt once it is lost. By focusing on facts, access, impacts, and respect, the FAIR approach helps communicators stay honest, avoid misleading information, and prevent harm to stakeholders (Cardon, 2026, p. 362). Messages that are grounded in accurate information, accurately explain the decision-making process, take into consideration how people will be affected, and treat the audience with respect and dignity strengthen the company’s credibility, safeguard against unethical practices, and maintain a healthy relationship.
A positive example supports the importance of utilizing the FAIR approach to strengthen communication. Suppose a dialysis center will be switching to a new dialysis machine. The staff provides facts to the patients about how the machine will improve filtration and safety. The staff will offer patient access by providing printed information and answering questions about the new machines. It is also important for the staff to consider the impact of the machine change and acknowledge that some patients may feel anxious about the new dialysis machine. The staff will also respectfully communicate the information to the patients by speaking calmly, using appropriate verbiage, and encouraging the patients to express their concerns. The FAIR approach helps patients in this scenario feel valued when they know they are being treated with honesty and empathy, which makes for a smooth transition from the old dialysis machines to the new dialysis machines.
INSTRUCTIONS
References:
Cardon, P. (2026). Business Communication: Developing Leaders for a Networked World: 2026 Release. McGraw-Hill Higher Education (US). https://online.vitalsource.com/books/9781266488870Links to an external site.References:
Cardon, P. (2026). Business Communication: Developing Leaders for a Networked World: 2026 Release. McGraw-Hill Higher Education (US). https://online.vitalsource.com/books/9781266488870Links to an external site.