Overview
1. Integrative Decision Making
Target Market Paper
(4 page paper-NOT INCLUDING TITLE AND REFERENCE PAGE) (APA format) (in-text citations are a must) (No Plagiarism)
Must cite this link: https://panmore.com/tesla-motors-inc-marketing-mix-4ps-analysis
Lane, K., Geesey, J. J., & Chickering, L. (2025). Integrated decision making from a biblical perspective. Alpha & Omega Publishers.
Tesla Motors Target Market Analysis
Target market 1
Tesla Motors (TM) focuses on males (83.9%) and business executives. The majority is between 45-64 years old. 77.3% have an income over $100,000 and are considered to be wealthy and in the upper-middle class (LeBeau, 2013). They are less price-sensitive, seeing TM’s vehicles as prestigious and part of their lifestyle (KPMG, 2014), and focus on luxury premium cars that are fast, safe, and eco-friendly. Extraordinary service, performance, and brand reputation are also important (Tesla Motors, 2014).
Target market 2
TM targets families by selling the Model S and X equipped with seven seats, which offer big space for families (Tesla Motors, 2014). The offer of these models is attractive for family trips and holidays.
(Future) Target market 3
TM is planning to sell the Model 3 in 2017 for half the price of other models of TM (Tesla Motors, 2014), thus targeting the more price-sensitive segment in the future. This enhances TM to be present in the mass market and able to compete with lower-priced electric or hybrid vehicle manufacturers (Korosec, 2015).
How essential is the targeting strategy for TM?
TM focuses on more than one target market and utilizes the differentiated marketing approach by offering different products for different target markets. TM employs a separate marketing mix for more than one targeted segment. It is essential to construct specific target markets, making it possible for TM to identify countries where TM can exploit its strengths and competitive advantage best (Tesla Motors, 2014). The differentiated marketing strategy helps TM to identify specific needs and preferences of the single target markets, making it possible to boost customer loyalty and satisfaction. The targeting strategy enhances TM to differentiate itself from other competitors (Hartung, 2013).
Target Market Paper Key Points
- This report was created in 2015, we are now in 2021, explain if the target market has stayed the same, completely changed, or evolved
- Explain why there are three different Target Markets
- Provide an update for the three Target Markets, including all three (future), and add key details such as Lifestyle, Psychographics, and Behavioral elements for each.
2. Integrative Decision Making
(3 page response-NOT INCLUDING BIBLIOGRAPHY) (APA citations) (in-text citations are a must) (No Plagiarism)
Understanding the Customer
Must cite: Lane, K., Geesey, J. J., & Chickering, L. (2025). Integrated decision making from a biblical perspective. Alpha & Omega Publishers.
Provide a current Peer-reviewed Article covering the concepts related to Chapter 12. This should not cover the same topic or concept as the prior bibliographies.
Criteria to consider for bibliography content:
- Provide a brief statement regarding the author and his/her credentials as an authority.
- A crisp statement regarding the relevance of this article for your topic.
- A salient or meaningful quote from the article that you would likely cite if you were to write a paper on this topic (Do not include this section in your final document. It is provided here only for instructional purposes. Your paper will have the above title).
- After the last statement, provide an appropriate video link on the topic being discussed
- 3-page response
- A well-organized bibliography will have subject headers for the appropriate sections mentioned above