Overview
Your final assignment for the term will be to pick one of four communication contexts (advertising, health communication, political communication, and group/organizational communication) to which your knowledge of communication and decision-making can be applied.
In the context of your choice, you will act as the choice architect to design effective communication strategies that can influence people’s decision making.
You will be asked to apply at least 3 theories or concepts that you have learned to design these strategies. In-depth analysis and careful consideration of the different cognitive, effective, contextual, and social factors in the decision-making process are required.