Overview
Type your assignment here in this file only
Minimum 10 pages for the report. Excluding the cover page.
-------------the company name is ( Vodafone)-------------
-Assignment Theme:
You are required to devise a strategic marketing communication plan for a select company to market products/services in the Sultanate of Oman.
Part 1: Company Details
Select a company of your choice and explain the major products/services offered by the company. (The company should have an operational base in Oman)
Part 2: Marketing Communication Plan (10 Marks)
The strategic marketing communicational plan for _______ (Company of your choice) in order to market the product in the Sultanate of Oman:
1. Goals and objectives of the communicational plan:
Outline the goals and the objectives of the marketing communication plan must before developing the communication plan. Both the short-term long termed goals should be defined over the marketing planning strategies.
The goals of the marketing planning should be relevant to the current scenario within the market. With the time measurements or allotment the marketing team members can complete their strategies.
2. Target audience:
Discuss the market segments targeted by the company (Using STP)
In order to analyze the target audience, the company needs to consider marketing research over demographic areas, psychographic areas, social media usages, economic environment, etc.
3. Strategies:
Within the market communication strategies, which strategy will be adopted by you for the select company?
(i) mass communication strategy, (ii) direct communication strategy, (iii) Both of the given strategies
Give Reasons for your answer.
4. USP:
The USP or unique selling proposition should be communicated through communicational methods. The Unique selling proposition of your goods and services is useful to attract customers over the rivals. Develop a unique selling proposition (USP) to move the customers to act.
5. Tools:
Tools of marketing communications to be used
(Advertising, Direct marketing, Internet marketing, Sales promotion or Public relations)
6. Advertisements:
A creative advertisement strategy can build brand awareness and drive sales and can inspire customers in the brand.
Types of Media to be used: After carefully analyzing the company’s profile, which of the media type(s) will be employed by you to maximize the reach and frequency of your communication message (choose from – Print media, Broadcast media, Internet media, Outdoor media, Transit media, etc.)
7. Direct mail - Many customers prefer direct communications. Draft a direct mail to persuade the customers to try your goods/services.
8. Budget:
Outline a budget for the communication plan considering the objectives and goals to be achieved.
9. Implementation of marketing communication plan:
The marketing communication strategies can be implemented within a specific time scale of six months. The implementation planning also needs to evaluate the current position of the company. State a time frame for implementing the marketing communication plan.
10. Evaluating the marketing communication plan:
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How will you evaluate your Marketing Communication Plan?