Overview
Purpose
The purpose of this assignment is to help you practice the following skills that are essential to your success:
- Conduct an interview/focus group using empathetic listening.
- Create meaningful interview/focus group questions and protocol.
- Apply concepts from class in pulling out meaningful data from these interviews.
Requirements
To complete this assignment, please note:
- Due Date
- Style and Format
- Cover page in APA format
- 3-4 pages of work
- APA 7th edition citation
- Font: Times New Roman
- Spacing and margins per APA format
Step by Step Guide
To complete this assignment, follow these steps:
- Determine the objective: Before planning any focus group activity, it's important to have a clear objective in mind.
- Technology and Communication: How do young people use technology to communication (texting, social media, email, etc.)? What are some advantages and disadvantages of using these platforms for an advertising
- Recruit participants. You can either do a one-on-one interview or conduct a focus group. If you are interested in conducting a focus group, the discussion board might be a good place to find a group of participants. If not, you can recruit friends and family members to participate. If you decide to conduct one on one interviews, please conduct at least two.
- Set the date and time: Once you have a group of participants, schedule a date and time for the focus group that is convenient for everyone. Make sure to provide enough notice so that participants can plan accordingly.
- Prepare the materials: Prepare a list of questions or prompts that will guide the discussion. Follow this link to see an example overview. Link to UNL focus group and then look at this example protocol Local Focus Group Protocol. You will need to turn in your protocol as part of the assignment.
- Conduct the focus group or interview: On the day of the focus group/interview, begin by introducing yourself. Explain the purpose of the focus group and review the discussion prompts. Encourage participants to share their experiences and opinions openly and respectfully. This can be done in person or on zoom.
- Analyze the results: After the focus group, take some time to review the notes and feedback collected from the participants. Look for patterns or common themes that emerge from their responses.
- Present the findings: Finally, prepare a brief report summarizing the key findings from the focus group.
- Reflect on the assignment. You will need to conclude by answering three questions in detail. First, what did you learn from the assignment? Second, what would you do differently next time? Finally, what transferable skills did you take away?
When you turn in the assignment, the following elements are needed:
- Cover Page: What details are required
- Interview/Focus Group Protocol
- Include the introduction paragraph and the list of questions that you developed before the interview/focus group began.
- Results (1-2paragraphs)
- What themes or patterns did you uncover with your focus group/interview?
- Reflections ( 2-3 paragraphs)
- What did you learn by doing this project?
- What would you do differently next time?
- What are some transferable skills that you worked on?