Overview
APA 7, USA sources.
Crisis Management and Public Relations for Executive Leaders
Review the crisis management examples found hereLinks to an external site..
Pick 3 of the examples and reflect on how the company responded to the crisis.
- Do you agree with their response? Why or why not?
- How would you have handled the crisis?
USE cases
JOHNSON AND JOHNSON 1982 CYANIDE CASE
PEPSI 2017 KYLIE JENNER AD
UBER 2017 CASE KALANICK TRAGEDY 8-10 PAGES.
2.8-10pages
Crisis Management and Public Relations for Executive Leaders
Analyze the crisis management plan at your organization. Briefly explain the plan and answer the questions below:
- Is the plan effective based on your knowledge of managing crises?
- Are there gaps in the plan? Where are they? How can you resolve them?
- What are the steps for speaking to the media? 6-8 PAGES