Overview
The work is going to be on this link company:
Company/Organization Name: "Gourmet Delights Catering"
2-Industry Sector: Catering
3-Website URL Address: www.gourmetdelightscatering.com.
Completion of this assignment will demonstrate that you have grasped the basic theories, concepts, principles and practices of hospitality, travel and tourism marketing, and that you recognize how to apply them from a managerial perspective in a practical situation. In particular, you will:
1. Explain the core marketing concepts [CO1]
2. Differentiate between marketing services versus goods [CO2]
3. Describe and evaluate target marketing strategies [CO3]
4. Conduct an analysis of micro and macro environmental influences [CO4]
5. Identify resources and methods for market research [CO5]
6. Outline the key elements of marketing planning [CO6]