Mixed Method Assignment
Summary
This is the pinnacle assignment of your COM 308 course. You will be using the skills you have worked on and practiced throughout the last 6 weeks to design and propose a research study. You will be using concepts from class lectures, readings, and activities to propose a research project of your own.
Purpose
The purpose of this assignment is to help you to:
- Apply concepts discussed in class to propose a complete research project.
- Develop purpose statements and topic questions for quantitative and qualitative research.
- Create a plan for developing and implementing qualitative and quantitative research.
Requirements
To complete this assignment, please note:
- Due Date
- Style and Format
- Cover page and reference page included
- 1-2 pages of work
- APA format
- Font: 12 point Times New Roman
- Double spaced with margins per APA format
Step by Step Guide
To complete this assignment, follow these steps:
Read through these scenarios and decide on one to pursue for this assignment.
- A tech company wants to improve the user experience of their mobile app. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would seek to identify pain points and areas for improvement in the app's user interface, as well as gather feedback on new features that users would like to see added.
- A healthcare organization wants to understand why patients are not using a new telehealth service that they have launched. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to identify barriers to adoption of the service, as well as gather feedback on how the service could be improved to better meet patients' needs.
- A marketing agency wants to better understand the purchasing decisions of customers for a client's product. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to identify factors that influence customers' decision-making processes, such as price, product features, brand reputation, and advertising.
- A non-profit organization wants to evaluate the effectiveness of a new community outreach program. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to measure the impact of the program on participants' lives, as well as gather feedback on how the program could be improved to better serve the community.
- A financial services company wants to understand why customers are leaving their online banking platform. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to identify the reasons why customers are leaving the platform, as well as gather feedback on how the platform could be improved to better meet their needs.
- An academic researcher is interested in understanding how step families and biologically related families differ with regards to conflict. You have been asked to help conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would seek to differentiate conflict styles between different types of families as well as gather information about how those conflicts take place.
- A soda company is interested in finding out how users engage with it social media posts via Twitter. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to discover how different posts receive different levels and types of engagement so that the soda company can decide how to best leverage Twitter to improve their brand performance.
- The manager of a local hockey team is interested in understanding the mental health of their team’s players and how it relates to athletic performance. They hire you to conduct a mixed-method study that includes both quantitative and qualitative user methods. The study would aim to identify the connection between mental health and performance and would seek to discover possible interventions to improve mental health among players.