Overview
- Describe a current AdTech and MarTech strategy already in use or that you suggest using at the organization and how it is or would be measured, and differentiate it from another strategy that could be more or less effective.
- Determine how a particular attribution model can be used. Select one that may apply to your marketing efforts and describe its proposed implementation.
- Integrate these strategies with an applicable search strategy that would have an important impact on your proposal.
- Analyze two innovations and challenges in AdTech and MarTech measurement and how they can impact your proposal's effectiveness.
- Provide at least one example of a successful implementation.
sources:
Visionedge Marketing. (n.d.). How to measure the success of your martechLinks to an external site.. https://visionedgemarketing.com/martech-success-me...
Schofield, K. (2019, July 29). The 4 roadblocks to measuring martech ROILinks to an external site.. Verndale. https://www.verndale.com/insights/digital-marketin...
Oracle Data Cloud. (2020, February 27). Effectively measuring advertising performance: Your guide to successLinks to an external site.. Oracle. https://blogs.oracle.com/oracledatacloud/effective...
Brockbank, J. (2019, January 11). Top 13 SEO metrics to track content performance & engagementLinks to an external site.. Search Engine Journal. https://www.searchenginejournal.com/content-market...
Iyer, C. (2019, March 5). A CMO’s 5-point search manifesto for 2019, with Fernando Angulo, SEMrushLinks to an external site.. Technology Signals. https://technology-signals.com/a-cmos-5-point-sear...
PLEASE NO PLAGERISM OR AI