Overview
This assignment requires you to write a formal essay.
ESSAY PROMPT: Please watch the opening statement actor Seth Rogen gave to the U.S. Congress on Alzheimer’s Disease (https://www.youtube.com/watch?v=UHqx3-mfHAY). Based on our course discussions related to ethos and source credibility, write an essay that assesses the extent to which Rogen is an “expert” on the topic. How credible is Seth Rogen to speak about the topic of Alzheimer’s? Specifically, your 600-750 word essay should assess his competence, trustworthiness, and goodwill as conveyed verbally and/or nonverbally during his opening statement to answer the extent to which Seth Rogen is a credible source in this instance. Your essay should include clear definitions of the components of source credibility (competence, trustworthiness, and goodwill), examples from his presentation that illustrate your main points, and references to course reading and discussions on the topic. Your essay should be professionally structured and written according to the rubric provided. *In defining, explaining, and differentiating components of source credibility, course materials must be cited. This can include the Borchers’ textbook, the recorded lectures from Dr. Scacco or myself. Failure to cite course materials as you define and differentiate key concepts will result in a 0 for the submission. Remember, source credibility components in Communication are not common knowledge concepts, therefore they need proper citations.
SPC 3544 DISCUSSION ASSIGNMENT #2 ASSIGNED: 2/26/24 DUE: SUNDAY 3/03/24 by 11:59 PM EST (uploaded to Canvas) Essay Grading Rubric [30 points] Introduction • Includes a clear preview of the argument of the essay and main points for whether Rogen is a credible source. • Defines any course concepts that may be referenced 5 points Body • Main points clearly stated, developed, and integrated into the broader direction/argument of the essay. • Includes clear definitions of source credibility components and examples from the presentation to illustrate main points. • References material support from class discussions and the Borchers (2012) textbook. 15 points Conclusion • Reviews direction/argument of the essay and main points. 5 points Mechanics • In-text citations, additional sources cited in APA style • Professional spelling, grammar, and punctuation • Double-spaced, 1” margins, 12-point, Times NR font, 600-750 words • Attends to the word count (600-750) parameters