Overview
You are a manager of programming for a new content platform of your choice that leverages external social media linking and sharing features for user connection. The platform aims to provide cutting-edge, professionally produced, on-demand content for its millions of members. You are tasked with finding ways to generate revenue for this platform.
platform: AMAZON
Use the Statista report to select a region where you think the platform should begin the launch of its content service based on the outlined metrics.
Determine whether your platform should be:
- Subscription video-on-demand (SVOD)
- SVOD with ads, or
Free or ad-supported video-on-demand (FVOD/AVOD)
- Support your position with an analysis of the following elements:
- Contrast the key difference between distributing content and exhibiting content for each of the three possible platform options listed above.
- The benefits to your organization and its potential consumers, as compared with the other platform options.
- The Statista report discusses customer behaviors and price trends (pp. 5-6). Compare your findings and research on customer behavior and price trends with this discussion and consider issues such as device costs, service price increases, and internet costs in addressing how to possibly deal with these digital divide inequities in the selected target region, in order to encourage more consumer conversion for your service.
Support your position and analysis in your report by referencing data from the Statista report and data from your own additional research.
- The Statista report is attached.