Overview
Peruse these resources, then answer the questions below.
- Social media platforms vary in their types of privacy, parent controls, and other settings. Look into two platforms from the Social Media Security Checklist by Checkify.
- In Introduction to Social Media, read the sections "Social Media Marketing, A Brief History", "Applying Basic Marketing Principles to Social Media Marketing", and "The ROI of Your Mother."
- Share about one social media platform in the "checklists" above that you looked into and something you learned about it.
- Have you ever looked at "analytics" as noted in the ROI chapter above? Personally, you probably have (how many likes a photo got, for example). What role do you think analytics should play in your overall marketing/posting decisions?