Tackling a Crisis Head-on

Overview

Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.

Considering the course materials for this week, respond to the following:

• Describe the crisis faced by the organization and post a link to the article.
• What communication tactics did the organization use to address the crisis?
• Refer to both Jack's and Warren's guidance for dealing with crises.
• To what extent was the organization's crisis communication plan effective? If you were a senior leader in the organization, would you have responded differently? Explain.your team; and any business, large or small, at some time, will have to respond to a crisis that is affecting the organization.  This week we will be discussing Crisis Communication and beginning our work on Assignment 2 due in Week 6’s Strategic Communication unit. Assignment 2 builds on the research you do in this week's DQ. For our DQ this week, start by finding an article in the Wall Street Journal about a crisis that occurred at an organization/company in the last year. How to Find Your Crisis: If there isn’t a particular crisis that you know you want to look up in the Wall Street Journal how can you find a company to research? There are a few options. Consider checking out articles like these to find a crisis that interests you, and then return to the WSJ to find an article once you have the company you want to search:
  • https://www.provokemedia.com/long-reads/article/crisis-review-the-top-20-crises-of-2020-(part-1-of-3)Links to an external site.
  • https://prgn.com/tips-trends/the-five-crises-to-wa...Links to an external site.
  • https://prohibitionpr.co.uk/public-relations/crisi...Links to an external site.
  • https://youscan.io/blog/reputation-crisis/Links to an external site.
  This week continue to research this crisis to prepare for your Assignment next week. To help you with this the library staff with be providing a tips video that I will share. This article might be of interest to you this week, as well: 
  • “13 Golden Rules of PR Crisis Management” at https://www.forbes.com/sites/forbesagencycouncil/2017/06/20/13-golden-rules-of-pr-crisis-management/Links to an external site.
  This is a critical time for us all to be aware of how to respond to and think about crisis planning, so I look forward to exploring this topic with you.