Overview
Assignment 1
Choose a food brand (use the brand in-n-out)
1. Define your business offer (overview and profile): Product, service, retail chain, etc. Be specific about what you are offering.
2. Look at their marketing offering through the 4Ps – Product, Price, Place, Promotion
3. Begin learning about your reality: Explore global trends, market trends and trends within your specific category. What is going on and why? Use a PEST or PESTLE tool
4. Identify your competitors: who are the direct competitors, and who are indirect? What defines them? What can you learn about them? What place do they hold in the market?
5. Do a SWOT analysis – Strengths, weaknesses, opportunities, threats