Overview
The article that I chose for the Assignment was What banning Tik Tok in the U.S. would look like?
Considering the course materials for this week, respond to the following:
- Describe the crisis faced by the organization and post a link to the article.
- TikTok has one year to force sales or face being banned by the U.S.
- ABOUT THIS SERIESLinks to an external site. https://www.wsj.com/video/series/on-the-news/what-banning-tiktok-in-the-us-would-look-like/46E19E21-4D4A-4B3F-AAA8-1F30177EE7FC?mod=WSJvidctr__postLinks to an external site.
- What communication tactics did the organization use to address the crisis?
- President Biden signed a bill that could lead to a permanent TIk Tok ban.
- or the company Tik Tok would be required to sale the company within one year to a private entity.
- Refer to both Jack's and Warren's guidance for dealing with crises.
- The importance of communication and being yourself, remaining authentic, and showing the natural true version of yourself in the way you communicate makes all the difference in the outcome you will receive. I often say this it cost nothing to be yourself.
- To what extent was the organization's crisis communication plan effective? If you were a senior leader in the organization, would you have responded differently? Explain.