Overview
Option A
Create a Corporate Story: You can tell a corporate story for your own company (family's company!), OR one that you want to create in the future! You can use a corporate story for the company you work for as well. Make your story personal, interesting, and use your imagination on description. A great example is Burt's Bees.
Corporate Story Telling
Option B
Layoff Memo: Your company has directed you to close your department and layoff 12 people. You are not even certain about your own future. You do not know if any of them will be called to return to work or even if your company will survive. Create a memo that you will personally deliver to each employee (no script necessary!): The memo should thank the employee for their good work over the last several years; makes it clear this is not about work performance; offer to provide a positive letter of recommendation; and, if the job returns in the future, you would be delighted to invite them to return.
Negative Messages
Option C
New Product Memo: You have been providing polo-shirts and t-shirts with sports teams imprints on them to 20 regional stores in southern California. You have just come out with a new product of face masks, t-shirts, and shorts with the imprint of the various major sports teams in baseball, football, basketball, hockey, and soccer and would like to introduce this to the 20 stores you serve via a Zoom meeting next week.
Persuasive Messages