Overview
The purpose of this assignment is to apply a Modern Theory of Persuasion to 2 different scenarios in your life (a communication situation, a conflict you faced, etc.) and/or to popular culture (a film, song, commercial, book, speech, etc.). Choose one of the following Modern Theories of Persuasion (Listed in the document, “Persuasion - William L. Benoit,” in Canvas): The Yale Approach, Congruity Theory, Cognitive Dissonance Theory, Social Judgment/Involvement Theory, Information Integration Theory, Theory of Reasoned Action, or the Elaboration Likelihood Model.
Required paper organization
Page 1: Title of paper and Cover page
Pages 2-4: Your writing and analysis - Start page 2 with your essay’s title followed by the first paragraph (introduction).
Paragraph 1: Introduction - start with a hook, the thesis for your paper, and a preview (Use the following sentence at the end of the introduction: “In this paper, I will define the (specify the Modern Theory of Persuasion you selected) and apply the theory separately to ___________ and ______________.”)
Paragraph 2-3: Define and describe your selected Modern Theory of Persuasion in 2 paragraphs. Use at least 2 scholarly sources that do not include our book.
Paragraphs 4-5: Apply the Modern Theory of Persuasion to 2 different scenarios in your life or popular culture in separate paragraphs. For each different paragraph of application, give us enough detail about the messages or descriptions that capture your selected Theory.
Paragraph 6: Conclusion - restate your thesis and preview. End with a reason to remember.
Page 5: References/Works Cited - include your 2 scholarly sources and the book. Also include citations for the places where I may find your popular culture reference if you analyzed such scenarios (e.g. the song or film, etc.)