Overview
Now that you have learned the importance of using digital content to cultivate audiences, you are poised to audit your own audience. Select one personal social network you use frequently: INSTAGRAM. Conduct a SWOT analysis of your personal "brand" on your chosen social network, and consider your audience (Seekers, Amplifiers and Joiners). Write an essay that explains the account, the types of content you typically post to it, and your relationship to your audience, as well as standard metrics—how often do you post? How many engagements do you typically see per post? Then, walk through your SWOT analysis and conclude by identifying the next step(s) you'll take to capitalize on your Strengths/Opportunities and minimize your Weaknesses/Threats to grow and engage your audience.