Overview
In a digital brand audit, students will be assigned a specific fashion brand to discuss, while sharing visuals. By viewing the brand on multiple social media platforms, the student will provide:
FORMAT: PDF, 1 PAGE TOTAL
- What are you measuring?
- What is the social media conversation surrounding the brand? What is the general conversation over a number of days? Hint, look at key news dates or holidays.
- Who fits in this brand's world? Why?
- What is the competitor social media conversation? What is the general conversation over a number of days?
- What is your action plan and its goal?
- How do you plan to monitor progress?