Overview
Characteristics of Service
Services have a number of distinct characteristics (based on last week's lecture) that create a unique set of marketing challenges for service marketers. Your task in this exercise is to review the following statements to identify its particular distinguishing service characteristics. Please refer to the attached PPT file.
A good service provider will be able to explain why customer service matters to a business and be able to give clear examples of good and bad service. You are asked to answer a survey questionnaire, which helps you understand the rationale behind customer service mindset.