Overview
For years, age, race, sex, income, and location have been used to create categories of people, known as demographics. Now, we have more data points to use, but we still face the potential of substituting categories for persons. Take a look at the ads you receive in your email inbox and on social media. Construct a ‘profile’ of who marketers think you are. Identify as many characteristics as you can and come up with a label that sums you up (according to what ads you see).