Overview
Capstone Project: Sustainability Summit Instructions
Persuasive Pitch (Shark Tank)
The scenarios
Scenario I: New Company: Your group has been given the rare opportunity to present your process, product, or service proposal to a select group of investors. These venture capitalists want to invest $500,000 in the best proposal. Your job is to develop the best business plan portfolio to present to these venture capitalists.
Scenario II: An Existing Company is looking to rebrand its product, process, and/or service. You are to look at a company that has historically not been seen as eco-friendly and bring it forward with an eco-consciousness plan.
Scenario III: Take an existing product and develop it into an eco-friendly, sustainable product.
Your portfolio must contain the following:
- Your Introduction: (Must contain your answers to the questions for consideration)
Questions for Consideration:
- What is the definition of sustainability? How do we manage the perception of sustainability?
- Where are we as a society in terms of sustainability?
- Do you think society is embracing sustainability as a whole? Or is it only in certain areas of our economy?
- How do you bring Sustainability and Affordability together? Quality and Affordability.
- How do we remove waste without sacrificing quality and availability but add to what’s out there?
- Building Your Business Plan:
- The story of your process, product, or service.
- How did you develop the idea for the process, product, or service?
- Why do you think your process, product, or service is needed?
- What do you hope to gain (other than money) from introducing your process, product, or service to the market?
- The demographic you are trying to reach:
- Why this demographic? Have you considered other demographics? Why or why not?
- Are you willing to grow and expand? Is it even possible?
- How will this benefit them?
- Marketing Plan
- How will you market to them?
- Knowing the demographic(s) you want to reach, is your choice the most effective?
- What percentage of your overall budget is dedicated to Marketing and Marketing Materials?
- Hiring practices
- Job descriptions
- Interview process
- Who will you hire and why?
- How will they be paid (full-time, part-time, contract, commissioned, etc....)
- The Budget
- Building rental or purchase (Where is your company housed?)
- Materials/Services (Recycle, Reusing, and Sustainability)
- Labor costs (hiring, i.e., contractors, designers, manufacturers, etc....)
- Advertising
- Projected costs
- Miscellaneous spending
All of this must be presented professionally to your investor. We will work through each part of the project.
*This presentation will use visual aids. (For more examples and clarification, see the module for chapter 12.)
Assignment Overview:
- Prepare and deliver a 3-7 minute persuasive pitch speech.
- A minimum of five (5) different academic sources must be used for this speech.
- A full-sentence outline (NO ESSAYS) will be turned in with your speech on the scheduled due date. Please include a bibliography (Work Cited/Reference Page) on a separate page using the correct APA style.
- You must incorporate visual aids in your speech for a live presentation. Visual Aids can include, but are not limited to:
- PowerPoint/Prezi/Google Slides, etc.…
- Pictures
- If you are doing a demonstration, please let the instructor know what you are doing – No surprises!
- If you have any questions or concerns, please call me or come by the office. I am here to help you in any way I can.
If you are choosing the live delivery option, please follow these instructions:
- You must be prepared to give your speech during our scheduled class time.
- You must ensure you turn in your full-sentence outline and reference page (i.e., work cited or bibliography).
- You will also need a PowerPoint presentation. I am limiting the presentation package to PowerPoint to ensure all assignments are accessible.
- To receive your final grade for this assignment, upload your final full-sentence outline and work cited page (bibliography/reference page) to the Informative Speaking Assignment tab.
Uploading Your Assignment
Instructions for Uploading your video:
- You must be prepared to submit your speech on the predetermined due date.
- You must ensure you turn in your full-sentence outline and reference page (i.e., work cited or bibliography).
- You will also need a PowerPoint presentation. I am limiting the presentation package to PowerPoint to ensure all assignments are accessible.
- To receive your final grade for this assignment, upload your final full-sentence outline and work cited page (bibliography/reference page) to the Informative Speaking Assignment tab.
- Speeches have the option of using presentation aids. (see the module for chapter 12 for more examples and clarification)
- Such aids can include but are not limited to, handouts, prop use, video and audio segments, computer-generated aids (such as PowerPoint, Prezi, or other slideshow software), etc.
- Video clips may include YouTube videos, personal videos, and any other media sources. Video and audio segments may not exceed one-third of your presentation's time. The length of the video or audio is included in your total presentation time.