Overview
PR Case Study Analyses
Beginning January 21, we will begin review of the PR case analysis assignment (see course schedule). Using the book, Cases in Public Relations Management (Swann), you will select one case from one of the assigned topics each week for the discussion and do the following: • Write a brief summary of the case: o Determine the situation and problem, need for PR activities, what the organization did, and what the outcomes were, etc. • Analyze and critique the case: o Determine whether the organization’s actions were effective or problematic or somewhere in-between with clear explanation as to why. You may compare the case to other cases or apply theories and best practices discussed to do your analysis. • Draw your own conclusions: o Determine whether this case is a good benchmark for developing an excellent campaign or what ought to be adjusted to make it so. *Analysis should be roughly one page, or about 500 – 700 words. Due dates are included in the course schedule on the syllabus and the overview on Canvas.
Assignment SubmissionStudents pick one case of Topic from Swann (2020) (see schedule below). Anolder version of the textbook is NOT acceptable.Each student will write and submit an individual (1) brief summary of the case, (2) ananalysis and a critique of the case, and (3) conclusions.(1) In the summary provide enough information about the case, including what anorganization’s problem and situation was, why the organization needed PRactivities, and what the organization did, etc.(2) In the analysis and critique, discuss whether the organization did a good or badjob. In this part, you can compare the case to other case(s) and apply anytheories you have learned in this class or other classes.(3) In the conclusion, determine whether the case is good to use as a benchmark asan excellent campaign.
CASE STUDY READING will be attached in files