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Communications · Studypool

COM510 WEEK 9

Post ID: 3346512

Week 9 Discussion - Principles of Preparation

Post a Response

  1. Discuss the principles of preparation, key topics, visual aids, and managing nerves.
  2. Describe how the principles of preparation affect a leader's capacity to influence, inspire, and achieve desired outcomes in various presentations.
    1. Types of presentations; updates, sales pitches, conference keynotes, and more.
    2. Support your response with research and real-world business examples.

Respond to a Peer

Be sure to respond to at least one of your classmates' posts.

  • Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
  • CLASSMATE POST: Hello Classmates,You have to focus on visual as well as understanding how to utilize and knowing the key topics . Making sure that your presentation is well organized to we're they can understand your presentation. Make sure you try your best to keep it simple have your visual clear and they can understand it. It's best that you may go over your speech with someone else to take the nerves that you may have and just be calm. You have to make that you are calm and just have a great since of humor.Having that great confidence and you understanding your topic of your speech. When the leader has prepared them self's they have build that trust they have got to they audience. The vision be clear they achieve they goals it helps them to communicate it helps them with they sales.
  • Week 9 Assignment - Personal Brand Presentation

  • Overview

    For this assignment, you will develop a short video presentation that showcases your personal brand. Your personal brand represents how you want to be perceived professionally, the values you stand for, and your unique strengths. Building a strong personal brand is essential as it helps you communicate who you are and what you bring to the table, giving you a competitive edge in your professional interactions with colleagues, leadership, and clients.Why is personal branding important? A well-defined personal brand makes you more memorable and trustworthy, positioning you as an authority in your field. It enables you to highlight your skills and expertise, differentiate yourself from others, and connect meaningfully with your audience.

    Instructions

    For this assignment, you will develop an outline and script for your video in a Word document. You will use the content in your outline and script to create your personal brand short video (2-3 minutes in length) using My Media Gallery in Canvas, the following instructions will assist you.
    • How to Record Video or Audio Using My Media [PDF] Download How to Record Video or Audio Using My Media [PDF].
    Remember it is important to grab your audience's attention. Think about what you are passionate about, and what stands out about you. Create empathy and use supporting statistics and stories. Pay attention to your pace, body language, and tone. Be sure to Wow and use "Moments that Matter." Relax and be yourself, you won't go wrong. Don't be nervous, make this fun, it is meant to be practice and a learning experience for those of you who haven't done a lot of videos yet. We're here to support you.

    Getting Started

    Outline and Script Development:For this assignment, you will develop an outline and script in a Word document for your personal brand video that will be 2-3 minutes long. Use the outline to structure your key points and script.Outline Components:1. Develop an outline for your video that includes the following required components.
      • Headline: Create a catchy headline to get your audience’s attention.
      • Main Points: Develop three main points that reflect your personal brand and develop three supporting points for each.
        • Example: Three Ways to Stand Out in Your Field.
          1. Main Point 1: Social Media.
            1. Supporting Point 1: Engage in professional development courses.
            2. Supporting Point 2: Stay updated with industry trends.
            3. Supporting Point 3: Network with industry experts.
      • Conclusion/Call to Action: Summarize your main points and include a call to action that encourages your audience to connect with or follow you for more insights.
    Script Writing and Practice:2. Develop a script that includes the content in the personal brand outline.
      • Practice using the script until you feel ready to record your video.
    Video Creation:3. Create your personal brand video using Media Gallery in Canvas; keep it simple.
      • The following instructions will assist with the submission of your outline, script, and personal brand video.
        • How to Record Video or Audio Using My Media [PDF] Download How to Record Video or Audio Using My Media [PDF], see page 4, Add the Video Link to the Assignment Document or Template.
      • Ensure that your video is engaging by paying attention to your pace, body language, and tone. Incorporate your brand colors and logo, if applicable.
      • Key Points to Remember:
        • Identify your target audience.
        • Use storytelling to make your brand relatable and memorable.
        • Align your content with your brand voice.
        • Remember the 5 A's of personal branding: awareness, authenticity, action, adaptation, and accountability.
    Submission:4. Submit your outline, script, and video as specified in the course instructions.
      • Follow the provided guidelines on how to record and submit your video assignment.
    This assignment will help you apply effective communication techniques to develop and enhance your personal brand while exploring methods to inspire, delegate, and provide constructive feedback in a professional setting.This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

    Help Resources

    The specific course learning outcome associated with this assignment is:
    • Apply appropriate communication techniques to develop and enhance your personal brand.
    • Explore various methods to motivate, delegate and provide effective feedback in a business environment.
    • Week 9 Assignment - Personal Brand Mini Ted Talk Presentation
      CriteriaRatingsPts
      Develop an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action).75 to >67.49 ptsExemplaryDeveloped an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action).67.49 to >59.99 ptsCompetentDeveloped an outline for the Personal Brand video that includes two of the required components (headline, main point, conclusion, call to action).59.99 to >52.49 ptsNeeds ImprovementDeveloped an outline for the Personal Brand video that includes one of the required components (headline, main point, conclusion, call to action).52.49 to >0 ptsUnacceptableDid not develop an outline for the Personal Brand video that includes the three required components (headline, main point, conclusion, call to action).0 / 75 pts
      Develop a script that includes the content in the personal brand outline.75 to >67.49 ptsExemplaryDeveloped a script that includes the content in the personal brand outline.67.49 to >59.99 ptsCompetentDeveloped a script that includes the content in the personal brand outline, but the content is out of order and lacks clarity.59.99 to >52.49 ptsNeeds ImprovementDeveloped a script that includes some of the content but not all of the content in the personal brand outline.52.49 to >0 ptsUnacceptableDeveloped a script that includes the content in the personal brand outline.0 / 75 pts
      Create a personal brand video that includes the key points to remember.75 to >67.49 ptsExemplaryCreated your personal brand video that includes the key points to remember.67.49 to >59.99 ptsCompetentCreated a personal brand video but did not include all of the key points to remember.59.99 to >52.49 ptsNeeds ImprovementCreated a personal brand video but did not include the key points to remember.52.49 to >0 ptsUnacceptableCreated your personal brand video that includes the key points to remember.0 / 75 pts
      Writing is clear, includes appropriate writing mechanics, and follows SWS formatting requirements.25 to >22.5 ptsExemplaryWriting has very few spelling, punctuation, and grammatical errors; few fragments, comma splices, and run-ons. 0–2 errors present.22.5 to >19.99 ptsCompetentWriting has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present.19.99 to >17.49 ptsNeeds ImprovementWriting has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present.17.49 to >0 ptsUnacceptableWriting has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than 6 errors present.0 / 25 pts

    • Artificial Intelligence (AI)

      Post a Response

      In recent years, emerging technologies such as Artificial Intelligence (AI) have significantly transformed the landscape of business communication. From AI-driven chatbots handling customer service inquiries to advanced data analytics tools enhancing strategic decision-making, these technologies are reshaping how businesses interact internally and externally.Reflect on how AI is currently being integrated into business communication within your industry, professional organization, or personal life.Respond to the following:
      1. What are the key benefits and challenges associated with this integration? Consider both internal communication (e.g., AI-powered collaboration tools, automated reporting) and external communication (e.g., AI in marketing, customer service, and public relations).
      2. How do these technologies impact the way businesses build relationships, maintain trust, and manage their brand?
      3. Discuss specific examples and propose strategies for effectively navigating the ethical and practical implications of AI in business communication.

      Respond to a Peer

      Be sure to respond to at least one of your classmates' posts.
      • Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
      All discussion responses can be video or text submissions, this will offer you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video: CLASSMATE POST: Good Afternoon, Class, Some of the benefits of having Artificial Intelligence being used for internal communication is that there won't be a misunderstanding. This is because they are programmed to say the same things and they won't have an issue with other. With people you have to deal with a lot of different personalities, which causes issues sometimes but with AI that will be a thing of the past. One of the challenges with having Artificial Intelligence being used for internals communication is that they are only programmed for one scenario. Therefore, if an issue comes up that they weren't programmed for then it can't be solved, and a human will have to step in. One of the benefits of Artificial Intelligence being use for external communication is that you won't have a big turnover rate for workers. They will be able to do what they are programmed to do and do it quickly. The challenge with it is that the AI doesn't have a personality and therefore, won't be able to interact with people on a personal level. Technology impacts the way businesses build relationships because with them there is no need to interact with anyone else. It impacts the way to maintain trust because no trust is needed. Technology can also malfunction and cause issues where one shouldn't be. Also, is hard to correct once the information or mistake has been made using AI. Technology impacts how people manage their brand by being able to produce more and sale more through this process, but it also hurts the brand when the customer isn't able to get the emotions needed when something goes wrong. There's no empathy when using AI for any aspect of life. An example for effectively navigating the ethical and practical implications of AI in business communication to program them as if they would know from feeling what is ethical and practical. Say, you are running a car business like Carvana, now Carvana has used AI in several aspects of their business. What if you have an issue with your car and aren't sure how to explain what is going on with it. Now when dealing with AI you would have to have some indication of what the problems is. However, if you were dealing with a human, you can possibly show through body language or through sound what the care is doing it's a good possibility that that person will know just what you're talking about. He will know this because he has dealt with people and issues before and has become accustomed to adlibbing. On the other hand, AI wouldn't be able to understand what the person is trying to say.