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Communications · Studypool

Political Ads Strategies Analyst

Post ID: 3347262

Overview

Your role would be to answer the question:

What kinds of strategies were used in political advertising during this election? How were these ad strategies similar or different from the political ads in the US?

Analyze the advertising strategies used by the candidates and parties in the chosen country, Use data from Google Ads Transparency website, Meta Ads Library and Meta Ads Library Report to search through the political ads in your assigned country. BE SURE TO ONLY SEARCH FOR ADS POSTED BEFORE THE ELECTION DATE. Compare these strategies to those commonly used in US political campaigns during 2024 Presidential elections. You will prepare a report with the following three sections (total 1100-1200 words):

  1. Section 1: Political ads description:
    Select at least the 3 ads used by each key political candidate or party in the election. Describe the content in each ad. Use the data reported by the websites linked above to summarize advertising details like the amount of money spent on these ads, the platforms on which they were advertised (like Facebook, YouTube, Google Search, etc.), the number of times these ads were seen, and the target demographics for these ads. (approx. 300 words)
  2. Section 2: Key advertising strategies in the election:
    Summarize at least the 3 ads used by each key political candidate or party in the election, and analyze what kind of strategy was used by them to persuade voters. Apply the ad strategies discussed in lectures and readings! (approx. 300 words)
  3. Section 3: Comparison with the US:
    1. Summarize at least the 2-3 ads by Democrats and 2-3 ads by Republicans in the election important issues in the 2024 US Presidential election (approx. 200 words)
    2. Draw a comparison between the ad strategies used in the US with those used in your assigned country. Based on your analysis, to what extent do you think these ads influenced election results in both countries? Compare, and explain. If election results are not announced in your assigned country, speculate about the effect of those ads. (approx. 350 words)