Overview
In this project, i am required to develop an Integrated Marketing Communications (IMC) plan for a chosen business (NIKE). and it will need to be presented, outlining your strategy based on the goals and objectives, creative strategy, traditional and digital mediums, the budget of 100,000$, the creative brief outline, the monthly calendar, the proposed metrics and KPIs with the evaluation plan. • Based on the creative brief, develop an IMC plan that includes the following elements: 1- Goals and objectives 2- Target market profile 3- SWOT analysis 4- Creative strategy and examples of content/media. See * 5- Traditional and digital mediums with the rationale behind each channel used 6- Budget of $100,000 per year 7- Monthly calendar 8- Proposed metrics and KPIs for the evaluation plan *Choose at least one traditional and one digital IMC element from the list below and provide media to support your campaign. Consider expanding the list to include additional options that may be relevant to the campaign goals and objectives (e.g., email marketing, influencer partnerships, guerrilla marketing, etc.). Examples of media include, but are not limited to: • Podcast (using tools like Podcastle.ai) • Social Media Posts (using tools like Copy.ai, Canva, AdobeSpark, Unsplash) • Blog Posts (using tools like HubSpot Blog Ideas Generator) • Video Ads (using tools like Studio D-id) • Press Release before the launch of the event Provide guidance on the specific media requirements for each element (e.g., number of social media posts, length of video ad, etc.).
i will need to: Present your IMC plan to the class in a 30-minute presentation. In your presentation, explain your rationale and provide support for your decisions. You should also include the media you created for your chosen IMC elements.
• Produce a 2000-3000 word report and a PowerPoint presentation *30 minutes
The company chosen is NIKE and i have done some work that i will include that you can use but it must be changed due to AI and improved a lot, it was not done well nor near completion, it is just a refrence for what i have been submitting in my uodates to my profesor,
please note that no AI should be used and Turnitin report would be appreciated.
If any documents or more info is needed, please do not hesitate to contact me and i will be providing you with an example by tomorrow.
Thank you so much