Overview
ASSESMENT PURPOSE:
Corporate reputation is a very important measure for organizations; it is the collective representation of what their stakeholders think about them. It can be both positive and negative. Corporate reputation can be influenced by how effective organizations are in promoting their CSR policies to their stakeholders, including the type of policies that they choose to pursue and the strategies they use to communicate them. This assignment is about corporate reputation and engaging with stakeholders through the presentation of CSR information on a corporate homepage.
REQUIREMENTS:
- Visit Reptrack Pulse Website (www.reptrak.com) and choose an organization from the annual Global Reptrak Study. Ensure that the organization is operating in the UAE. This aspect is important for the next step of the project. Each group will need to get the chosen organization approved by their Course Instructor. No two groups can choose the same organization.
- For the chosen organization, undertake a survey to measure corporate reputation in the UAE. This is primary research, for which each group will be collecting data from individual consumers of the product or service. After data cleaning, the final usable data for analysis should be from 30 respondents. Each group will conduct the survey using 8 questions from the research instrument specified on p.60 of Feldman, Bahamonde and Bellido (2013).
- Undertake qualitative analysis of the chosen organization’s website to determine the prominence of CSR information and extent of CSR information, using the analytical framework presented either in Chaudhri and Wang (2007) or Georgiadou and Nickerson (2020).
- Present the research findings in a report prepared by all group members. The report must be typed using Google Docs. Each student’s contribution and editions to the live document need to be visible to Instructors who will be provided with the link and be given editor’s rights to the document.
INDICATIVE REPORT STRUCTURE:
- Cover Page (Group Members Names and ZU ID Numbers, Course CRN and Name, Semester and Year, Instructor’s Name, Submission Date)
- Executive Summary (summarizing the key points of the report and not exceeding one page in length)
- Table of Contents
- Charts, Figures and Tables
- Introduction
- Corporate Reputation: Quantitative survey findings
- CSR Communication: Qualitative website analysis findings
- Discussion of the Findings
- Conclusion
- Bibliography
- Appendices
REPORT FORMAT: Font: Arial / Times New Roman / Calibri - 12 point, 1.5 line spacing
GROUP PROJECT REPORT WORD LENGTH: 1500 words excluding Assignment Cover Page, Executive Summary, Table of Contents, Bibliography, Charts, Figures and Tables
APPENDICES: Appendices not exceeding 2 pages can be used and do not count towards the 1500 words report length.
Anything that is submitted in addition to the above will not be read and graded.
SUBMISSION: Via Safe Assign
FILE FORMAT: Google Doc
FILE NAME: Not 407.doc or CA.doc or something similar. Provide a specific file name BUS407_Organization Name.doc (e.g. BUS407_Pepsi.doc)
Organization name: Name of the organization chosen by a group for research and analysis The Chosen Organization is IKEA. There will be a sample attached about other organization.