Overview
Students have the autonomy to choose from the breadth of options covered in their reading, or to hybridize in keeping with the modern evolution of media businesses (see content creation and contemporary media distribution).
Plans will include the following elements:
- Contextual knowledge of business, product/service, competition, differentiation, and brand
- Organizational model for business, including personnel, modes of distribution
- Means of revenue distribution
- Goals, Objectives, and KPIs to establish how you gauge success
The project will balance application of knowledge acquired prior to spring break with applied research and planning from students during the final month. The plan will essentially be a white paper, meaning the students will be responsible for producing a well-written, researched, and organized paper. Rather than thinking in terms of length, students should account for the ability to effectively answer the 5 Ws and H the instructor will pose relevant to content covered in the course. Some plans will require 10 pages. Others might require 15-20. This depends on what students aspire to create.