Promotion and Persuasion
We have shared a busy semester with many opportunities to refine our writing skills. Our second half of the semester has been very fast-paced, so I want to ease into finals week with a lighter project to reflect on your areas of growth this semester.
A theme of this course is organizational survival and how strategic communication is a critical component of it. Your task for the final project is to promote the University of Utah to future students.
Use any content from our lessons or course textbook to entice students to apply for admission at the U.
Deliverables
Choose THREE of the four deliverables below:
- One visual advertisement (graphic poster, social media post, TikTok video, billboard, magazine advertisement, etc.)
- Include written copy and call to action on the advertisement
- Use your creativity here
- Press release
- 500 words minimum
- Promote positive things the university is doing or goals it has accomplished
- News article
- 500 words minimum
- What does the community need to know about current events on campus?
- Webpage body copy
- 500 words minimum
- Create a mock webpage for a new program, service, event, or project happening at the U.
Details are purposely minimal so you all have creative freedom to explore and make this project uniquely yours. Uncover new happenings across campus and share it in this project.
Resources
- University Marketing and CommunicationsLinks to an external site.
- Brand identity guidelines
- Writing standards
- Course textbook
- Assignment Format Guide
- Email me if you need anything: [email protected]
Submit
- Combine your three deliverables into one document and submit on Canvas before the deadline.
- Accepted file formats include: .PDF (preferred), .DOC, and .DOCX.
View RubricAssignment Rubric (1) (1)
Criteria
Points
CONTENT
view longer description
ExcellentExcels in responding to assignment. Interesting, demonstrates sophistication of thought. Central idea/thesis is clearly communicated, worth developing; limited enough to be manageable. Paper recognizes some complexity of its thesis: may acknowledge its contradictions, qualifications, or limits and follow out their logical implications. Understands and critically evaluates its sources, appropriately limits and defines terms.
70 pts
GoodA solid paper, responding appropriately to assignment. Clearly states a thesis/central idea, but may have minor lapses in development. Begins to acknowledge the complexity of central idea and the possibility of other points of view. Shows careful reading of sources, but may not evaluate them critically. Attempts to define terms, not always successfully.
64 pts
AdequateAdequate but weaker and less effective, possibly responding less well to assignment. Presents central idea in general terms, often depending on platitudes or cliches. Usually does not acknowledge other views. Shows basic comprehension of sources, perhaps with lapses in understanding. If it defines terms, often depends on dictionary definitions.
56 pts
WeakAdequate but weaker and less effective, possibly responding less well to assignment. Presents central idea in general terms, often depending on platitudes or cliches. Usually does not acknowledge other views. Shows basic comprehension of sources, perhaps with lapses in understanding. If it defines terms, often depends on dictionary definitions.
48 pts
InsufficientDoes not respond to the assignment, lacks a thesis or central idea, and may neglect to use sources where necessary.
24 pts
/70 pts
ORGANIZATION
view longer description
ExcellentUses a logical structure appropriate to paper's subject, purpose, audience, thesis, and disciplinary field. Sophisticated transitional sentences often develop one idea from the previous one or identify their logical relations. It guides the reader through the chain of reasoning or progression of ideas.
40.1 to 40 pts
GoodUses a logical structure appropriate to paper's subject, purpose, audience, thesis, and disciplinary field. Sophisticated transitional sentences often develop one idea from the previous one or identify their logical relations. It guides the reader through the chain of reasoning or progression of ideas.
32.1 to 40 pts
AdequateUses a logical structure appropriate to paper's subject, purpose, audience, thesis, and disciplinary field. Sophisticated transitional sentences often develop one idea from the previous one or identify their logical relations. It guides the reader through the chain of reasoning or progression of ideas.
24.1 to 32 pts
WeakMay have random organization, lacking internal paragraph coherence and using few or inappropriate transitions. Paragraphs may lack topic sentences or main ideas, or may be too general or too specific to be effective. Paragraphs may not all relate to paper's thesis.
12.1 to 24 pts
InsufficientMay have random organization, lacking internal paragraph coherence and using few or inappropriate transitions. Paragraphs may lack topic sentences or main ideas, or may be too general or too specific to be effective. Paragraphs may not all relate to paper's thesis.
12 pts
/40 pts
SUPPORT
view longer description
ExcellentUses evidence appropriately and effectively, providing sufficient evidence and explanation to convince.
30.1 to 30 pts
GoodUses evidence appropriately and effectively, providing sufficient evidence and explanation to convince.
20.1 to 30 pts
AdequateOften uses generalizations to support its points. May use examples, but they may be obvious or not relevant. Often depends on unsupported opinion or personal experience, or assumes that evidence speaks for itself and needs no application to the point being discussed. Often has lapses in logic.
12.1 to 20 pts
WeakOften uses generalizations to support its points. May use examples, but they may be obvious or not relevant. Often depends on unsupported opinion or personal experience, or assumes that evidence speaks for itself and needs no application to the point being discussed. Often has lapses in logic.
6.1 to 12 pts
InsufficientOften uses generalizations to support its points. May use examples, but they may be obvious or not relevant. Often depends on unsupported opinion or personal experience, or assumes that evidence speaks for itself and needs no application to the point being discussed. Often has lapses in logic.
6 pts
/30 pts
STYLE
view longer description
ExcellentChooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits paper's audience and purpose. Sentences are varied, yet clearly structured and carefully focused, not long and rambling.
4.1 to 5 pts
GoodChooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits paper's audience and purpose. Sentences are varied, yet clearly structured and carefully focused, not long and rambling.
3.53 to 4 pts
AdequateChooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits paper's audience and purpose. Sentences are varied, yet clearly structured and carefully focused, not long and rambling.
3.1 to 3.52 pts
WeakChooses words for their precise meaning and uses an appropriate level of specificity. Sentence style fits paper's audience and purpose. Sentences are varied, yet clearly structured and carefully focused, not long and rambling.
1.53 to 3 pts
InsufficientUsually contains many awkward sentences, misuses words, employs inappropriate language.
1.52 pts
/5 pts
MECHANICS
view longer description
ExcellentEntirely free of spelling, punctuation, and grammatical errors.
4.1 to 5 pts
GoodMay contain a few errors, which may annoy the reader but not impede understanding.
3.53 to 4 pts
AdequateMay contain a few errors, which may annoy the reader but not impede understanding.
3.1 to 3.52 pts
WeakMay contain a few errors, which may annoy the reader but not impede understanding.
1.53 to 3 pts
InsufficientMay contain a few errors, which may annoy the reader but not impede understanding.
1.52 pts
/5 pts