Music - Music Analysis 8
In this part of class, we've been talking about critical theory, political economy, and discourse analysis. You've got a lot of theory and methodology to draw from. So let's put it to the test.
The prompt for this video essay is: You should understand by now the interaction among pseudoindividualization, standardization, political economy, power, and aura in the age of mechanical reproduction. Go find two songs (popular songs, songs we have all heard of) that serve as evidence of these principles. Your deconstruction should necessarily address each of those five conceptual elements.
Your essay must necessarily take a rhetorical position that is both interpretive and evaluative.
For your presentation, you're going to record a 5-7 minute video walking us through your analysis. Your response should specifically address theories from lecture and the readings (Adorno/Horkheimer and Benjamin). ***YOU(STUDYPOOL) are only writing me the essay and making me a slidshow. **I WILL RECORD THE VIDEO PRESENTING IT**
Your presentation must be at least five minutes long. At 4 minutes and 59 seconds and below, it will receive ZERO points. It's okay to go a little long, but at 10 minutes and 1 second, it will receive ZERO points. Get it in the window.
Your presentation MUST include a Powerpoint/Keynote of at least three slides of content (title page and reference page do not count).
You must orally quote from the readings in your presentation. Failure to do so will result in an automatic 10% deduction. Don't view this requirement as a burden; you should be using the readings to support your argument. You must cite at least two times, but that is the bare minimum.
You will need to pre-record and upload your presentation. Both Powerpoint and Keynote have options for you to record videos. In Powerpoint, click the Record tab, then Record from Beginning, At the top of your screen, be sure both your camera and your microphone are turned on. You might need to adjust your slides a little to accommodate for the video window; when building your slides, I would advise not putting anything in the lower right corner of the slide (that's where the video window goes). In Keynote, you'll go Play--> Record Slideshow. To record video of yourself along with your slides in Keynote, you'll go to Insert --> Live Video. You can then move that video window wherever you'd like on the slides. Similar to Pour presentation should hit the following points:
Introduction: Set us up to listen to the rest of your presentation. What is your main argument (think thesis statement)? That is, take a rhetorical, interpretive position: What is this text trying to argue?
Discussion: So what did you find? What's your evidence? What are you using to support your position?
Conclusion: Take an evaluative position: Was the author effective or not at presenting their argument? Is this argument good or bad for us as a culture? Then restate your central argument here and give us the takeaway - if we listened to your entire presentation, what will we have learned? PowerPoint, be sure to allow access to your camera and microphone.