Overview
Your final paper will be 10-12 pages, double-spaced, using a readable 10, 11, or 12-point font. Use APA (or MLA if you'd prefer, just be consistent).
- Title Page and Abstract
- Introduction to the Client Organization (History, Footprint, Goals)
- Campaign Goals and Target Demographics
- Campaign Themes and Messaging
- Must Include 3 Cohesive Messages with Images
- Analysis of 3 Candidate Software Packages (e.g., Kindest, GiveButter)
- Must Include Comparison Chart
- Analysis of 3 Candidate Social Media Platforms (e.g., Insta, X-Fomerly-Known-As-Twitter, Facebook)
- Must Include Comparison Chart
- Campaign Timeline
- Must Include Timeline Chart
- Reference List
- Must Have at Least Five References
- One Reference Should Be the Textbook
- One Reference Should Be the Client Organization's Website.
- If you need any more information from the textbook, this is the textbook: Shaker, G., and Tempel, E. (2022). Achieving excellence in fundraising, 5th. Ed. Hoboken, NJ: John Wiley and Sons. ISBN: 978-1119763758.