Overview
Your final paper will be 10-12 pages, double-spaced, using a readable 10, 11, or 12-point font. Use APA (or MLA if you'd prefer, just be consistent).
Title Page and Abstract
Introduction to the Client Organization (History, Footprint, Goals)
Campaign Goals and Target Demographics
Campaign Themes and Messaging
Must Include 3 Cohesive Messages with Images
Analysis of 3 Candidate Software Packages (e.g., Kindest, GiveButter)
Must Include Comparison Chart
Analysis of 3 Candidate Social Media Platforms (e.g., Insta, X-Fomerly-Known-As-Twitter, Facebook)
Must Include Comparison Chart
Campaign Timeline
Must Include Timeline Chart
Reference List
Must Have at Least Five References
One Reference Should Be the Textbook
One Reference Should Be the Client Organization's Website.
If you need any more information from the textbook, this is the textbook: Shaker, G., and Tempel, E. (2022). Achieving excellence in fundraising, 5th. Ed. Hoboken, NJ: John Wiley and Sons. ISBN: 978-1119763758.
-i would like it to be about the peaceable kingdom animal shelter in Allentown. PA but it’s not necessarily ig