Overview
make a PowerPoint to the following attachment. Attached is a CSR paper on Nike. Company Name:
Nike, Inc.
Current CSR/ESG or Sustainability Report:
Two CSR Topics to Explore:
1. Sustainable Product Innovation and Environmental Impact
2.Labor Practices and Human Rights in the Supply Chain
FINAL PAPER DUE MAY 14
Assignment:
- Research, write and present a comprehensive paper and presentation about a major corporation with specific focus on its CSR initiatives and issues.
- Deliverables include
- Written paper in APA or MLA academic style https://www.wpunj.edu/library/citations.html
- CSR Plan Recommendation
- PowerPoint presentation – follow structure requirements, sections, narration guidelines.
Part I Research Paper (SEE FORMAT AND SECTION HEADERS – LAST PAGE OF THIS PACKET) – POSTED AS FINAL ASSIGNMENT
- Abstract/executive summary and introduction
- Corporate overview of business
- Use headings, subheadings throughout your paper (Seelast page of this DOC for required sections)
- Use professional communication business style (NEVER use first person)
- Type papers 12 point Times New Roman font, double spaced with standard margins(one inch on each side).
- Length: As long as it takes to successfully create a comprehensive paper and presentation utilizing the required number ofcredible sources. A quality paper is generally 5-6- pages (1,000 – 2,000 words double spaced) Abstract, title page, reference citation list, revised CSR Plan recommendations or any visuals are not part of the page/word count.
Part II CSR Plan Recommendations (1 page – can include key bullet point ideas AFTER your research paper references)
- Create a recommendation plan to improve the organization’s CSR initiatives. Plan elements should include:
- Revised vision/mission, CSR strategy and tactical initiatives
- The CSR plan recommendations may include one or more areas where the organization might show improvement (environment, social, human rights, employee relations, etc.).
Part III Oral Presentation/ Narrated PPT (THIS IS POSTED ON DISCUSSION BOARD!)
- Oral Narration of your PPT (best easy method is to recordvia ZOOM and create a MP file or YouTubelink).
- Limit yourselfto 5 minutes (approx.10 slides)
- Use visuals, create content that enhances professional presentation quality. DO NOT READ SLIDES!
- POWERPOINT SECTIONS:
- Title and name
- Company Overview/ Background
- CSR Stated Vision/Mission/Platforms
- Key Stakeholders
- Evaluationof 2 CSR Areas (1-2 slidesper issue: what they do well and areas of improvement/issue)
- Overall analysisof current CSR at the company
- Your recommendations for future / what you would suggestif you were the head of CSR
Follow this format to make sure you organize and research your paper properly. Bold shows suggested section and sub-headings for your topically related areas.
Title Page
Table of Contents
Executive Summary / Abstract (250 words written AFTER the paper is done to show reader what the paper is about).
PART I: Research paper analysis of CSR platforms, relevant theories, issues, initiatives, successes and challenges.
Don’t forget your IN-TEXT CITATIONS THROUGHOUT THE PAPER https://apastyle.apa.org/style-grammar- guidelines/citations
Introduction (1-2 pages)
- Overview of CSR as a globallyrelevant topic and theoretical foundations of key CSR concepts.
- Company overview. Define valuesrelated to CSR.
- Briefoverview of company’soverall CSR position,stated CSR areas / platforms, etc.
- Briefsummary of KEY stakeholders
Critical Analysis (not just a summary) of corporation’s CSR best practices, issues, challenges
MUST PICK AT LEAST TWO CSR AREAS TO ANALYZE – THIS IS THE CASE STUDY PORTION OF THE PAPER
(1-2 pages PER CSR AREA you are analyzing…this means you will likely research and CITE at LEAST 2-3 sources/articles per section. This should be the biggest section of your paper)
- Environmental
- Societal
- Human rights
- Economic
- Diversity, Equity,Inclusion, Advocacy
- Governance / Ethics / Transparency / Legal
- Employee Engagement, Corporate Culture
- Philanthropy, Community Engagement
See grading rubric and full assignment guidelines and resources sheet.