Overview
Module Objectives
The purpose of this module is to expose students to knowledge and principles of using social media to help organizations achieve their goals
Objectives
At the end of this module, students should be able to:
- List various social media platforms and the advantages and disadvantages of each
- Discuss good practices for composing and publishing social media content
- Device a social media plan for an organization
- Compose effective social media content for each platform
- Evaluate the success of a social media effort
Module Content
How To Use Social Media for Business | GoDaddy
Importance of Social Media in Business Communication
Social Media for Local Business: Starr Hall at TEDxSanLuisObispo
Assignment 7
In a 1000 word single-spaced essay in font size 12, discuss how you will use the ACE model to compose effective messages for various social media and to create an effective social media mix for an organization.